proximity marketing is also known as hyper local marketing. In this type of marketing, cellular technology is used to send messages to Smartphone device users. With the help of Wi-Fi and blue tooth technology, this marketing is defined. There is no need of internet in connection to using this marketing. This marketing is growing day by day in a fast way. It proves very helpful for marketers to increase their traffic among customers. With the help of this marketing, you can do conversation about your product with customers. By using this marketing, you don’t have to advertise your product again and again.
Following are the benefits of using proximity marketing:
Different connections to customers:
This marketing provides messages in the hands of users. By reading messages, customers can get information about your product and its features. With the help of this marketing, they don’t think for a long time before buying products. Along with products, you can also give information about your services to customers. If you give information about the product through pamphlets, newspapers and much more things, then you see that people ignore it. They are not interested to read advertise in newspapers. But if you send messages directly then you can easily increase their interest.
Improves campaign strategies:
With the help of this technology you can get information about consumer behavior and their interest. By using this information, you can improve campaign and make new policies and strategies for future.
Send lots of information:
By using this marketing, you can send a large number of information at one time. You don’t have to send messages one by one. If you use it, then you can save your precious time and money. If you use another platform for providing information, then you have to waste lots of time.
By using proximity marketing, you can get the huge amount of benefits.