With the vast innovation in the field of smart phones, more than 85% 0f people are using smartphones in their daily life. They are many apps which are installed in it which is very helpful for the users. ASO app store optimization is used to improve the visibility of a mobile app. Like SEO works for websites in the same way also works for mobiles app. App store optimization is a process of ranking the best app highly in app stores it will properly search the app and then will show the result in the top of the ranking chart. This result will be agreed by mobile marketing companies and ASO markers, and they will be driving more downloads for the app.
How to make your app ranking best in app store optimization?
It is presented as an app screenshot, app icon. It is available in everything where a text isn’t there. Many users install the app just because they look at those screenshots. Or they can easily recognize your brand name or app from the log which is present in the app stores and will install it on their smartphones.
It includes the test in your app stores which is from title and description. But when you want that the user should install this app you have to convince that this app is installed with very few words and within very few minutes. And if you want to put your app in first 3 ranking so try to provide best apps to the users so that they can rate your app properly.
It exactly does the same work which its name implies keyword tracker is used for tracking the performance of given keyword in the driving app and page views. It is used by many branded companies to make their ranking better.
This is one tool of app store optimization.
What is a proximity beacon?
A proximity marketing beacons are a device used for the marketing purposes all over the world by different businesses. Beacon is usually a small device which is powered by a battery and often lasts up to a period of two years. There is no need for you to be connected to a wi-fi or some cellular data for the device to work. All you need to do is-
Take out the device and you are good to go.
Know more about proximity beacons
There are certainly more things you need to know before buying one for yourself. Some of these include the following-
1. The signal strength of the device depends on from where you are buying the device. So, just go for a good one.
2. The battery life of the device is mostly two years or up to two years.
3. Do not forget to check the processor of the device for better results. A badly processed beacon is not really going to last.
4. Also, research about the power of transmission of the device.
So, these are the things you should consider.
Proximity marketing beacons and their working
You must be wondering how proximity marketing beacons work? So, you should firstly know that the working of the device is quite a simple one. A small wireless device known all over as a proximity beacon is given to you. After that, you have to decide the message you want to convey to your customers and which is needed to be broadcasted. The proximity gem then helps you to reach your customers with any android or IOS devices.
That is all for the simple yet useful working of proximity marketing beacons and get your words spread across people with ease and comfort.
proximity marketing is also known as hyper local marketing. In this type of marketing, cellular technology is used to send messages to Smartphone device users. With the help of Wi-Fi and blue tooth technology, this marketing is defined. There is no need of internet in connection to using this marketing. This marketing is growing day by day in a fast way. It proves very helpful for marketers to increase their traffic among customers. With the help of this marketing, you can do conversation about your product with customers. By using this marketing, you don’t have to advertise your product again and again.
Following are the benefits of using proximity marketing:
Different connections to customers:
This marketing provides messages in the hands of users. By reading messages, customers can get information about your product and its features. With the help of this marketing, they don’t think for a long time before buying products. Along with products, you can also give information about your services to customers. If you give information about the product through pamphlets, newspapers and much more things, then you see that people ignore it. They are not interested to read advertise in newspapers. But if you send messages directly then you can easily increase their interest.
Improves campaign strategies:
With the help of this technology you can get information about consumer behavior and their interest. By using this information, you can improve campaign and make new policies and strategies for future.
Send lots of information:
By using this marketing, you can send a large number of information at one time. You don’t have to send messages one by one. If you use it, then you can save your precious time and money. If you use another platform for providing information, then you have to waste lots of time.
By using proximity marketing, you can get the huge amount of benefits.